CP&C's Amy Allen attends the Georgetown University School of Business New Strategies Forum

Early this month Cancer Prevention and Control’s Amy Allen participated in an advanced leadership education program exclusively designed to help nonprofit executives generate added financial support. The “New Strategies” Program is open to nonprofit executives sponsored by corporations or foundations that provide grants to cover all program expenses, including the Forum held on the Georgetown campus. Amy’s participation was sponsored by Bristol-Meyers Squibb Foundation in support of Cancer Prevention and Control’s work to address cancer health disparities.

New Strategies is conducted by Georgetown University's Global Social Enterprise Initiative at the McDonough School of Business. Unlike other programs for nonprofit leaders, New Strategies focuses exclusively on how to bolster and manage revenue for growth and success. Amy identified three of the most powerful lessons to be:

* The role of strategic communications and creative storytelling in the future of fundraising,

* How leading with your issue or cause before brand is most engaging for funders, and

* The significance of partnerships and research in creating mutually beneficial philanthropic and corporate-nonprofit alliances.

The intensive, hands-on experience was directed by nationally recognized leaders in the nonprofit and philanthropy fields and enhanced by Georgetown faculty and MBA teams.