WV Program to Increase Colorectal Cancer Screening

The West Virginia Program to Increase Colorectal Cancer Screening (WV PICCS) is a CDC-funded program directed in West Virginia through Cancer Prevention and Control at WVU Cancer Institute. The purpose of WV PICCS is to increase colorectal cancer screening rates in persons aged 50-75 in partnering health care systems in West Virginia. In its first year, WV PICCS partnered with 16 primary care clinics to help increase their colorectal cancer screening rates. In its second year, the program has partnered with an additional 8 clinics.

Map of WV counties with WV PICCS participation indicated.


Through this project, primary care clinics receive training and ongoing technical assistance from WV PICCS program staff to meet the following objectives: 

  • Assess current screening practices and baseline CRC screening rates
  • Participate in health information technology assessment and recommendations of electronic health record (EHR) use for enhanced utilization of data
  • Implement two evidence-based interventions (EBIs):
    • Provider Assessment and Feedback
    • Client Reminders, utilizing the supportive activity of Patient Navigation and Small Media
    • Reduction of Structural Barriers
    • Provider Reminders
  • Increase practice adherence to current guidelines for screening and surveillance
  • Increase practice knowledge of CRC quality standards, timely follow-up, and rescreening schedules
  • Increase patient and public awareness of CRC screening through the use of culturally appropriate, tailored small media materials (flyers, brochures, postcards, signs, and social media)